3 years might not seem like a long time, and it certainly doesn’t feel like it to me. It feels like it was yesterday when I ventured down to LA to attend my first Womma Summit in 2014. What I’ve learned after attending my 3rd Womma Summit this past week,
Amazon announced on Oct. 3, 2016 that the company was no longer allowing incentivized reviews (except for advanced copies of books), effective immediately.
Amazon had previously allowed incentivized reviews, such as those done in exchange for free product, as long as the reviewers explicitly disclosed that they were incentivized.
Why Amazon Made
Authentic content, generated by real customers is any brand marketer’s dream. As more and more consumers start using ad blockers and instead, increasingly rely on reviews and recommendations from people they know, having engaged customers drive word-of-mouth for your brand is the holy grail. Genuine user generated content – or
I was lucky enough to have a great chat with Matthew Grant over at Aberdeen’s CMO Essentials publication. He had some questions for me around Influencer Marketing and what it’s all about. Here’s what came out of it. Thanks to Matt and Aberdeen Essentials for the publication!
What is influencer marketing,
At SXSW this year I was happy to see ad blocking on the radar. One great talk I attended, hosted by James Schad, Innovation Director at Vizeum UK, covered the landscape including two recent developments from Europe. First, British Telecom Three partnered with Israeli startup Shine to block mobile ads
If I had to pick one session from SXSW 2016 that had a message I felt everyone in business (or politics for that matter) should have had the privilege of attending, it would be this one.
Man…what a fun, lighthearted, but painfully real panel on why we just can’t help ourselves
Authenticity, authenticity and more authenticity. There may have been differences in influencer marketing strategies for Spalding, Toyota and Dollar Shave Club but the common thread throughout the session, “So You Want To Partner With a Social Media Star” was the importance of influencer marketing staying genuine and true to your
Gen Z’s fluid sense of identity is novel to be sure, but what does it mean for brands trying to adjust their marketing? The group – people born between 1995 and 2010 – are the most ethnically diverse generation in US history, they don’t hold strongly with traditional gender identity,
Over the course of the last few months, we asked a lot of marketers what notable trends they think 2016 will bring. We also asked them what we should leave firmly behind. As you can imagine, everyone had their own opinion, but in more than one instance, we saw overlap on
An influencer understands their audience, and they have a bond that’s been strengthened by mutual trust and respect. – Ali B. Zagat
Ali B. Zagat is a seasoned writer, editor, and content strategist with over 10 years of experience creating digital and social media content and campaigns for mainstream and niche