We’ve been named dropped by some pretty smart marketers, and we don’t hate it. On Episode 55 of Mark Schaeffer and Tom Webster’s podcast The Marketing Companion, they cover the topic of Influencer Marketing. According to iTunes, it’s their most popular podcast to date (!), and we wanted to pass along their wisdom to all of you.
Influence Marketing has gone mainstream with 85% of marketing agencies offering some sort of influence outreach service. But as you’ll hear, all is not well in the world of influence. In fact there are some pretty strange things going on! Dive into this fun and interesting episode!
Featured quotes from the episode:
- “I was slack-jawed for half an hour.” – Tom Webster in response to Crowdly CEO Dan Sullivan’s favorite influencer marketing debunking technique
- “This whole idea of influence marketing has become twisted and distorted to a point where you can’t even recognize it anymore.” – Mark Schaefer
- “The vanity metrics may appeal to these brands, but there is zero value created here.” – Tom Webster