Authentic content, generated by real customers is any brand marketer’s dream. As more and more consumers start using ad blockers and instead, increasingly rely on reviews and recommendations from people they know, having engaged customers drive word-of-mouth for your brand is the holy grail. Genuine user generated content – or UGC – is invaluable for any brand’s marketing strategy.
The problem with UGC is that when it’s submitted, it either ends up in a database that only the brand sees and then curates, or it’s submitted directly to a comment thread on the brand’s own page, where only other brand fans see it. That’s why we are really excited about our latest release of capabilities specifically focused on UGC. Not only have we made it much easier for brands to collect UGC to add to their content libraries for future use, we’ve also created a seamless and automatic experience for customers to share their content to their networks without having to manually recreate it on their own feeds—driving broad exposure and word-of-mouth for the brand. It’s a win-win.
Here’s how it works:
Solicit UGC to build up your content library & curate the submissions to feature on brand properties.
Crowdly helps you curate UGC submissions through criteria based on the content itself, as well as the influence of the user and that user’s history of engagement and interaction with your brand.
- Read through all the submissions to find the best, most compelling content that will support your brand’s messages.
- For all of the content that you like, use Crowdly’s Levels, engagement and influence metrics to find people who are most likely to be excited that your brand wants to feature their content – and who is most likely to share your post within their own networks.
- Feature the content on your social channels and ask the customer who you’ve featured to share your post with their friends for some additional, authentic reach.
Finding the right combination of a great story that comes from an authentic, influential customer can really pay off in your brand marketing efforts.
Prompt them to share their UGC to drive WOM.
Yes, that’s a lot of three-letter acronyms but simply put, now that you’ve asked your customers to take the time to create UGC and submit it to you, it should be nice and easy to prompt them to share their content and drive word-of-mouth for your brand without having to write it again. Crowdly’s new feature makes that experience seamless for the user and enables you as a brand to achieve dual goals of building your content library and driving WOM.