In his recent post on AllFacebook, Crowdly CEO Dan Sullivan recaps his take on the video, asserts that the issue is real, and is symptomatic of a larger groundswell of much needed change happening in social marketing. Dan breaks down tactics that brands can take to beat fake Facebook Likes and grow a healthy, valuable brand community which include:
- Likes Are A Vanity Metric: Engagement Is King
- Size Isn’t Everything: Strengthen Your Core Fan Base
- Ads Still Work: Focus On Social Context
