Brands of Summer: Brand Advocates Behind the Grill

The success of any great BBQ depends on the devotion of the Grill Master, the spirited controller of the flame whose presence keeps the crowd fed and engaged throughout the afternoon. 

Much like that Grill Master, the strength of a brand’s Facebook community is dependent on its advocates, those passionate individuals who drive conversation and word of mouth amongst their peers.

With that analogy in mind, we thought the most popular grilling holiday of the year  (71% of Americans grill on the fourth) was the perfect time to bring you the first installment of the Crowdly Brands of Summer series. This week, we took look at the Char-Broil and Weber Facebook communities using the Crowdly platform to see what brand is doing the best job of engaging its advocates on Facebook during the peak summer season.

Click on the infographic below to see what grill brand is fanning the flames of advocacy. 

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Flames of Advocacy
Click to enlarge

 

What Weber Does Well

From its Weber Nation and Worldwide Weber apps to the nationwide events it puts on, Weber truly activates its brand advocates from the grill up. Understanding that its Grill Masters are its advocates — both on and offline — Weber acknowledges them consistently and creatively. By commenting and liking their posts, running contests and sharing user content, the brand enjoys positive and frequent engagement worthy of envy from much larger fan bases.

Want to learn more about building an army of advocates? 

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