Why Influencer Marketing Matters: The Curious Case of Benjamin Button Brands

By: Stacey Furtado When Facebook launched Pages in 2007, Mark Zuckerberg predicted that, “the next hundred years will be different…

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Who Are Your Facebook Advocates? [Infographic]

By: Stacey Furtado Social brand marketers: Focus on Advocate Retention. On Facebook, Advocate Retention is a great, predictive measure of…

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