While there’s plenty of conversations about brands following the Superbowl, today we’ll start to see how well the social teams of these brands are leveraging this interest in their fan communities.
We’re tallying scores here at Crowdly, and will have thoughts to share as the post game strategies play out. Last week however, the focus was on the community managers as part of Community Management Appreciation Day (#CMAD of course), and how it unfolded gave a very unique perspective to the wizards behind the curtain.
Almost as interesting as seeing what they say about each other is watching where community managers have that conversation.
Last week’s celebration of Community Manager Appreciation Day was complete with nominations, peer support and recognition, and awards.
http://communitymanagerappreciationday.com/awards/ seemed to be a main hub of the action, showcasing 66 nominees and 8 winners across 8 categories.
Of note was that each of the 66 nominees was identified by full name, and then their twitter handle. No brands or companies mentioned, or profiles to other networks provided. Focus was purely on the individuals themselves, and twitter was the calling card allowed for each regardless of what platform they typically managed.
Interesting takeaways about social activity from that page is that it was, to nobody’s surprise, very well shared, with over 1,200 shares as of this publication.
The breakdown of shares per network is where it got interesting. Twitter, featured as the first share option, garnered 383 shares. Facebook absolutely trumped everyone else at 765 shares. A quick search for the hashtag #CMAD on public posts on Facebook found a pretty modest smattering of references. Initially surprising to see that these very public people (and the community that follows them) took towards sharing within their private networks in such large numbers. Overall, a strong bellweather for the Facebook First mentality that many community managers espouse.
As expected, after Facebook and Twitter it was a distant collection of everything else. Google+ scored 33 shares, compared to 49 on Linkedin. The proximity between Google+ and Linkedin is interesting considering Linkedin’s dominance in their vertical. This might attest to the early adopter nature of this demographic, but it’s also surprising that this adept audience didn’t take to Linkedin to share what could have been a decent career related brag.
While it seems very likely that next years CMAD will be even bigger as the industry expands, it’s an interesting conjecture if the share by network stats will look noticeably different. You’d be hard pressed to find a better thought of group of in the trenches social marketers. An initial read at the tealeaves looks to indicate good news for Facebook in 2014, though there’s still plenty of time left on this game clock.
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