We’re excited to announce that you can now easily create and manage fully brandable contests, surveys, and promotions on Facebook with Crowdly through our seamless opt-in experience.
By: Scott Segel
It’s been a few months since Facebook announced changes to it’s rules around contests and promotions on the platform. These changes opened up a significant amount of new opportunities for Brands. The overall change was that brand pages were no longer required to serve contests through third party apps, and instead are able to do so on a page’s timeline itself, and in doing so could allow fans to submit entries via likes, comments, posts, and messages directly on Facebook. Since then, we’ve been observing how many of the bigger brand pages on Facebook are taking advantage of these changes. While many brands are excited to take advantage of this capability, we’ve definitely observed a learning curve as brands are balancing the appeal of lightweight timeline contests with a toolset that doesn’t really provide for them. A common example is a leading brand running a contest where they simple pick a random comment to reward, or fall back on having fans email someone at the company to enter.
Given that the Crowdly platform’s core value is about letting brands activate their advocate superfans within Facebook, we saw a natural opportunity. We’re excited to announce that you can now easily create and manage fully brandable contests, surveys, and promotions on Facebook with Crowdly through our seamless opt-in experience. Easily configurable, and a breeze to launch, Crowdly can help brands activate their Superfans in a new variety of ways. It’s fully mobile, and can provide tremendous insight into return on social. Our customers tell us the functionality is great, and we’re proud to have it live.
Dedicated to being the leading advocate activation platform on Facebook, we’re excited to be able to offer these new capabilities to our customers at no additional cost. If you’re interested in finding and activating your brand’s Superfans, we’d love to show you how Crowdly can help.
