Nutella, in the words of one of literally thousands of angry fans on the brand’s Facebook wall just “went from hero to zero with this boneheaded stunt.” Their capital offense was in their regards to their recent heavy handed moderation of “World Nutella day” a successfully viral and completely authentic fan organized celebration in it’s
As a social media wonk and a political wonk, I thought it’d be interesting to fire up the Crowdly platform to bring a unique data driven perspective into the trends of each brands faithful. There’s a lot to be said for polls, and there’s no shortage of them out there,
Chatting Up Influence with Dave Balter, CEO of BZZAgent
Dave defines influence as the “ability to motivate others to take an action.” He notes influence also incorporates elements of reach and amplification – as those with influence know key people and can communicate effectively with them to drive action. According to
5 Ways Facebook’s IPO Could Effect Brands
But the real $100-billion question is this: What does Facebook going public mean for brands? Here’s the answer.
Why 84% of Your Facebook Fans are Lurkers
“The rest of the blame rests with EdgeRank, a Facebook algorithm that determines what every user will see in their news feed. Based on the three variables of affinity, weight, and time decay, it is this formula that is the cause of 84%