During the afternoon sessions at 2015’s SXSW Interactive, Jay Wilson (Director of Technology) and Laura McDaniel (Vice President of Marketing Strategy and Analysis) at SapeintNitro gave an incredible talk on the Human Brain vs. Innovation Overload. They touched on the topics of memory, one’s capacity to retain information as its
“In the digital age, connectivity and community bring immediate transparency to most products, begging the question what function brands serve now?”
Kicking off the Friday sessions of 2015’s SXSW Interactive, the Crowdy team attended OMMA’s presentation of, “What is a Brand Now Anyway?” The three panelists, Laura Gordon (7-Eleven), Vinoo Vijay
Last year, we left SXSW Interactive inspired and motivated to continue building an authentic, powerful, and simple solution that finds and nurtures brand advocates in some of the largest communities in the world. Advocacy only works when it’s real people saying things they really mean, to people they really know. Since our trip
In our Retailer’s Guide to Brand Advocacy, we looked at a range of brands and their ability to generate and capitalize on digital word of mouth through their advocates. Of the brands we looked at, JCPenney scored the highest in two key areas — Deep Engagement and Advocate Retention. Here’s
Our research of more than a dozen top brand pages shows that when a brand replies to a fan’s comment, they’re a whopping 425% more likely to make positive re-engagements just within the next 10-day window.
A visit to the Sears Facebook Page quickly exhibits the power of reply for brands.
We spend a ton of time at Crowdly understanding and humanizing brand advocacy in the digital world. We find it grounding to take to the streets once in a while to hear directly from real people talking candidly about the brands they really love and what makes them want to
Brands are shifting their marketing budgets from TV advertising to online video due to its targetability, trackability, and tailorability. We wondered how this trend in spend would affect this year’s Super Bowl advertising. We found that while many advertisers have backed out or taken the rogue approach (see Newcastle’s Big
In November 2007, Facebook launched Pages, stating, “Now, there is a place for them and you can become a fan of whatever pages you choose in order to interact with your passions in new ways.” Eight years later, with the largest active base of users, sharers, and brand fans in
This holiday season, consumers engaged in more than than 28 million mentions online, 8% more than last year. With engagement at an all-time high, many brands are left to wonder how that translates to sales in the new year. Here are three ways to make sure it does.
Know your audience
This year, the average holiday shopper is expected to do 44% of their shopping online, the highest ever recorded in the National Retail Federation’s annual survey. With 80% of the Internet’s impressions driven by just 6% of its users, driving word of mouth should be the focus of every retailer