If EdgeRank is important to you, you’ve probably been hearing about changes Facebook made to its News Feed algorithm last month. Most brands are reporting that the change has reduced their organic reach.
More than any other variable, organic reach is directly tied to the amount your fans engage. There are some immediate actions you can take that will have a measurable benefit to your Facebook EdgeRank.
Begin building a Facebook community for your brand that:
- Ranks in Facebook’s News Feed algorithm
- Drives your community members to engage with your brand
- Achieves re-engagement and gets your brand advocates coming back week-over-week
Want to know your Advocate Retention Score and how your brand benchmarks against your competitors?