Last week, we threw a party to celebrate the launch of Instagram capabilities within the Crowdly platform. Just when we thought we couldn’t be more excited about the launch, Instagram went ahead and made some monumental announcements on the same day. You could say they stole our thunder, but we’re actually pretty excited about it. We’ve been highly tuned in to the changes and thought it would be helpful to deliver them to you in a digestible way. Click here to read our full breakdown on Steamfeed, or read some of the highlights below!
- Ads are rolling out globally: Instagram initially launched with a limited set of US test partners earlier this year that were allowed access to buy ads.
- API is now open: This is more applicable to third party ad platforms and technologies, who can now integrate into that API to simplify the workflow for users to buy ads on Instagram.
- Formatting options: The biggest change for the end Instagram user is the new formats and types of ads to buy.
- You can now buy Instagram ads through Facebook.