Chatting Up Influence with Dave Balter, CEO of BZZAgent

Dave defines influence as the “ability to motivate others to take an action.” He notes influence also incorporates elements of reach and amplification – as those with influence know key people and can communicate effectively with them to drive action. According to Dave, the way to most successfully harness influence is to create advocates out of those with influence, as WOM marketing is made even more powerful when it begins with an influential voice.