The Guide to Advocate Marketing: SXSW Edition

By: Stacey Furtado 

There have been some incredible sessions on Advocate Marketing at SXSW Interactive. Over the weekend, conversations have been had on the importance of advocates over influencers, ways to engage brand advocates and the importance of recognizing their actions. Here’s a recap of some of the best insights from some of the best brains in Advocate Marketing.

Michelle Catin_Advocates

Time Moore_Advocacy

Frederique Covington_Advocates

Natalie Garza_Advocacy

Adam Keats_Advocates

Shana Douglas_Advocates

Cory Sielfleisch_Advocates

What did we learn?

  • Nudge your fans to engage, don’t just assume they will
  • Foster dialogue between fans and community members
  • Surprise and delights are a great way to let your fans know you care
  • Champion user generated content

Want to learn more about Crowdly’s approach to Advocate Marketing?