By: Stacey Furtado
Sunny Tampa is hosting the IBM Smarter Commerce Global Summit this week. In addition to watching the speakers and workshops online, we’ve been following the #SmarterCommerce hashtag on Facebook, Twitter and Instagram. Along the way, we were transported to the 91 degree day in the sunshine state and enjoyed some insights from our favorite social marketers on big data driving big advocacy for brands. Here are some highlights.
- Know your customers, so you can learn how to engage them.
- Data and insights are two very different things.
- Customers matter, treat them that way.
Want to learn more about advocate marketing?
