Today is August 1st. August 1st! Summer’s last month is upon us and digital and social marketers are getting more and more insightful the hotter it gets. From hot dogs to real estate, we’ve had a lot of fun this week dissecting the brands enjoying a busy season. Here’s a
92% of Americans buy hot dogs. With 7 billion of those wieners consumed between Memorial Day and Labor Day, hot dog brands across the country have been ramping up their digital efforts to reach consumers this summer. Using the Crowdly platform, we sought out to find what brand has been
When it comes to building brand awareness through sports sponsorships, the true value isn’t in the flashy television spots or naming rights of professional stadiums. The benefits are instead connecting and building relationships with the enthusiastic and loyal fanbases. For Alaska Airlines, the passionate NFL and MLS fans of the
This was a big week in rebranding. Airbnb and Marvel Superhero Thor both unveiled their new looks. And while one is widely considered to look like testicles (see also: this and this), the other is very clearly without. But why rebrand now? With Airbnb recently valued at $10 billion and
The quote: “For Mercedes-Benz, its competition isn’t Audi, Lexus, or BMW. ‘We have to look at the best out there in customer experience like Nordstrom, Zappos, and Four Seasons,” Stephen Cannon, President and CEO, Mercedes-Benz USA said. “Those are our competitors because we know that our customers consume those experiences and
The quote: “Kraft has taken a strategic approach to its World Cup-themed effort, deemed Flavors of the Championship, or Sabores del Campeonato, looking to data reflecting social commentary and search trends to inform recipes they suggest in emails, Facebook posts and on YouTube.” – Kate Kaye (AdAge)
Why it matters: Kraft is
The success of any great BBQ depends on the devotion of the Grill Master, the spirited controller of the flame whose presence keeps the crowd fed and engaged throughout the afternoon.
Much like that Grill Master, the strength of a brand’s Facebook community is dependent on its advocates, those passionate individuals who
It’s June 30th, which means it’s the fifth annual Social Media Day! The good people of Mashable launched the event in 2010 to “recognize the digital revolution” and it’s a tradition we’re happy to see still going strong. Here’s a list of all events going on here in Boston throughout the day
The quote: “Consumers are drawn to social media because they want to take part in the conversation and make connections. But many companies continue to treat social media as a one-way communication vehicle and are largely focused on how they can use these sites to push their marketing agendas. To
With 84% of automotive shoppers on Facebook, and 24% of them having used Facebook as a resource for making their vehicle purchase, auto brands are smart to engage in a frequent and timely manner with their fans on Facebook.
The last game the U.S. National Team played in the 2014 FIFA World Cup