It’s Advertising Week XII in New York City, and thus far, the panels and discussions have been great. For those of you taking in the events from the office, we’ve assembled a list of the best quotes, links, and insights from attendees. Here’s a look at the best tweets on one of our favorite topics — The Customer Experience.
How can we make brands feel a part of the community rather than a disruptor? Next up at #AWXII w/ @robertjohndavis pic.twitter.com/JEDZtCfrZz
— Ogilvy & Mather (@Ogilvy) September 30, 2015
Wise words from @shlaq. #AWXII https://t.co/EYNi080l6Z — DigitasLBi U.S. (@Digitas) September 30, 2015
“As marketers we focus 90% of our energy on pre-purchase. But the customer experience is bigger than that.” – Dave Meeker #AWXII #MBLive
— mcgarrybowen (@mcgarrybowen) September 30, 2015
Authenticity from brands are much more important than clever ad campaigns. Millennials want to see change not clever advertising.” #AWXII — MarkMillerITPro ツ (@MarkMillerITPro) September 30, 2015
“We need to look at ourselves, and see if we’re creating the right environment for consumers” – @ANAmarketers #AWXII
— Davis & Gilbert LLP (@dglaw) September 30, 2015
“Authenticity from brands is much more important than clever ad campaigns. Millennials want to see change, not clever advertising.” #AWXII — LOOP (@followloop) September 30, 2015
@CChesebro: ROI has to go back to objective of the brand — equity, volume — depends on what’s impt. #AWXII
— Carryl Pierre (@CarrylPierre) September 30, 2015
Focus on content engagement, not number of followers #AWXII — Maggie Rupel (@MaggieRupel) September 30, 2015