By: Stacey Furtado
From U.S. Airways’ “Tweet Heard ‘Round the World” to our nation’s Vice President joining Instagram, it’s been a busy week in social media. Here’s our recap of the best social marketing quotes of the week:
Monday:
- The quote: “As much as our puritanical philosophies are noble, a brand is not a person. As human as we can help you become is still, unquestionably, not human. As much as we can teach you about being engaging and audience-centric and community building, you’re still a big company, a building, a logo.”- Jason Falls (Social Media Explorer)
- Why it matters: While it’s important to remember that brand fans on social media are individuals who should be treated as such, it’s equally as important for brands to remember they aren’t. Having a brand personality that aligns with your brand’s marketing is great, but at the end of the day your fans want more than just personality if they are to become your advocates. Building a relationship with them means you have to be willing to give more in order to receive.
Tuesday:
- The quote: “These aren’t just rote [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Facebook] replies, Ford’s social media team is genuinely reading the comments, asking questions and conversing further down the line. It’s a big commitment but totally in-keeping with Ford’s desire to appear approachable and relatable despite its size.” – Christopher Ratcliff (Econsultancy)
- Why it matters: Ford takes the time to do social media right. This entire article from Econsultancy shows the various social channels that Ford is present on and the attention they pay to each. But their biggest network, Facebook, is where they truly shine. With over 2.3 million fans the brand has created a community where Ford lovers can come to comment on new news, feel nostalgic ad interact with the brand. In a week where the social struggles of big brands like U.S. Airways made headlines, it’s important to remember how effective social can be when done right.
Credit: Deloitte Digital
Wednesday:
- The quote: “While many businesses leverage influencers to endorse their products or brand in the hopes of driving action to their targeted demographic, companies should have a greater focus on tapping into their brand advocates. Brand advocacy is most powerful and trusted when real consumers authentically promote a company rather than influencers.” – Laura Anderson (Deloitte Digital)
- Why it matters: We couldn’t have said it better ourselves. Influencers should be thought of more as an advertising channel for brands, providing them reach and access to certain media channels that can help a brand get its message out to a larger audience. Advocates are part of a brand’s fabric. Their loyalty and trust is what provides positive word of mouth for brands and builds a greater base of customers willing to take action. At Crowdly, we work to find and activate the advocates in a brand’s Facebook community. We believe great brands care about their advocates, and this article does a great job of highlighting why it’s imperative they do.
Thursday:
- The quote: “The reason that this time is so exciting is because there are so many more things that you can do. The relationship you can have with consumers is all-encompassing now, very personal, because it’s a two-way conversation.” – Denny’s CMO Frances Allen to Giselle Abramovich (CMO.com)
- Why it matters: The role of the CMO has changed. Collaboration across departments and expertise is necessary in ways it never has been before, and social is at the heart of it. CMOs who can put their finger on that pulse will be successful and those who aren’t will suffer.
Friday:
- The quote: “Food is often tied to moments of togetherness. Brands can connect emotionally with their communities by creating content that reflects the life moments fans and followers will identify with. Whether this is a picnic at the beach or the perfect Mother’s Day brunch, social posts can show how the product is natural addition to these fun and special events. The community will associate these moments with the brand, further strengthening their affinity.” Nicole Vega – (Edelman Digital)
- Why it matters: No matter how much content Americans consume on social media, there always seems to be room for dessert. Food brands are in a unique position where at least three times a day their products are relevant to their fans. Nicole breaks down the perfect social media recipe for these brands and leaves us with the question of which food brands we think create the most engaging social content. Our answer? This spring, it’s been Taco Bell. But we’ll dive more into that in next week’s blog.
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