Here on the Crowdly blog, we bring you weekly digital marketing highlights from thought leaders across the country. Since we spent most of the week absorbing the wisdom of our peers at Hubspot’s Inbound 2014 here in Boston, we thought we’d bring you a special edition of the Quote’s of
In one of the afternoon breakout sessions, Zendesk CEO Mikkel Svane talked about the customer-brand relationship. It was a quotable 45 minutes that started off with what will surely be one of the definitive statements of the week.
Word-of-mouth marketing is the original inbound
With that thought as a springboard, Svane spoke about
The Quote: “Companies that are committed to customer centricity have leadership that communicates and lives the organization’s values, Alvarez said. They also have a clear vision and strategy, metrics that align with customer-centric objectives, employee rewards that are tied to customer values, and activity seek and listen to customer input, among
“Advocacy works when it’s people who really care, saying things that they really mean usually to people that they really know.”
Crowdly CEO Dan Sullivan is featured on MarketingProfs this morning in an interview with Marketing Smarts’ Kerry O’Shea Gorgone.
Listen to the podcast to gain insight on:
Building Community – 6:10
Hessie Jones is the CEO of ArCompany and a contributor to Steamfeed and the Huffington Post
Over the past four weeks, we have sought out the best-of-the-best social media marketers for an executive Q&A. These industry leaders are giving their advice on the future of advocacy and influence, along with detailing
Sonic is the nation’s largest chain of drive-in restaurants. With over 3 million customers daily, the company has a physical footprint equally as large as its digital one. With a community of that size, connecting with its customers on across digital channels is something Sonic can achieve only with a content strategy that caters
Michael Brito, Group Director at WCG, a W2O Group company, Author of “Your Brand, The Next Media Company.”
For this week’s advocate marketing Q&A, we sat down with Michael Brito, group director at WCG, a W2O company. We started this series in partnership with the leading advocate and influencer marketers to help brands understand the
Here at Crowdly, we talk a lot about brand advocacy and brand love. Since it’s such a common subject at the office, we started to wonder what brands our people advocate for. We gave our team two stipulations:
They must not be a current client
They must be a brand with over 100,000 Facebook likes
According to Nielsen, today’s consumers trust recommendations from other consumers more than any other form of advertising. However, less than 5 percent of a brand’s customer base is actually driving up to 50 percent of all purchase decisions, making these 5 percent absolutely crucial to brands.
To help brands understand the
Digital marketers are clever, clever beasts. Here’s a list of the people who will have you laughing while they hashtag, throw shade and lace every last one of their 140 characters in sweet sarcasm and poetic puns.
Want to follow the whole group and other hilarious digital marketers? Click on the