Building a Brand Advocacy Program that Lasts
The Swarovski brand is famous for its passionate, lifelong customers and there is tremendous power from the word-of-mouth that comes along with that level of brand loyalty. The brand had a goal to leverage word-of-mouth in order to increase RSVPs to its exclusive annual in-store event entitled “Sparkling Celebration” with hopes of driving up sales from the previous year.
Using Crowdly, Swarovski was able to identify its top brand advocates and use their advocacy as one of the primary components in its highest priority initiatives including its new loyalty program, spreading word of mouth, and driving event registrations and sales.
Using Crowdly’s ready-to-launch ‘Opt-In’ Activation Pages, Swarovski was able to prompt pre-registrations for its new loyalty program, giving the brand nearly 500 new members before the program even launched.
In using Crowdly’s Event Registration best-practice templates, Swarovski was able to achieve over a 500% increase in registrations for their bi-annual Crystal Society events as compared to previous years using traditional RSVP methods. As a result, they generated $1.4M in sales in one night, their highest grossing event to date and an 80% increase from the previous event.
Looking to thank loyal and engaged customers with a holiday surprise, Swarovski used Crowdly to surface the best and most passionate advocates in its community, and show them some appreciation through a Surprise & Delight.
Using Crowdly’s Clinks, Swarovski was able to sponsor content targeted only to the people who are proven to be the most interested in receiving the brand’s message and offers. The paid audience Swarovski built through Crowdly was far and away the best performing audience of any of its sponsored programs.